PeopleLooker Opt Out: How to Remove Your Listing

Written by the Removal Lab team.

Saw a PeopleLooker report with your name, your address and your relatives, maybe even a photo? The PeopleLooker opt out starts from the Do Not Sell or Share My Personal Information link in its footer. Its privacy policy also takes requests by email, online form, phone or post. You can do it yourself for free, or Removal Lab can do it for you.

PeopleLooker is owned and operated by The Lifetime Value Co., the company that also lists BeenVerified among its brands. That matters, because the same details may sit on its sister sites. PeopleLooker blocked our checker from reading its opt out pages, so the steps below come from its privacy policy, FAQ, contact page and home page, plus the California registry. Confirm each screen as you go.

PeopleLooker opt out at a glance

How to opt out of PeopleLooker step by step

Step 1. Find your record

Search PeopleLooker for your name. Its home page says reports may include names, addresses, photos, phone numbers, criminal and court records, relatives and email addresses. Note how your record shows your name, age and addresses. The FTC suggests also searching by phone number or address, because those can surface records a name search misses.

Step 2. Open the PeopleLooker opt out page

Scroll to the footer of any PeopleLooker page and select Do Not Sell or Share My Personal Information. It leads to the PeopleLooker opt out search page. The site’s FAQ also links to Opt Out Instructions and says you can remove your information from its people search results by following them. Neither page loaded for our checker, so we cannot list the fields or buttons. Follow the screens as they appear.

Step 3. Match the record and use an inbox you check

The privacy policy says the details you give must sufficiently match the information in its database for a request to be verified. So copy your details from the record rather than guessing. Use an email address you check, in case the site writes back about your PeopleLooker opt out.

Step 4. Use another route if the PeopleLooker opt out page fails

The privacy policy says opt out requests can be made in various places on the site, by email, through its online request form, by phone or by post. The contact page lists 1 800 592 7153 and a contact form with a Do Not Sell My Info topic. The email address on the site is hidden from automated readers, so look it up on the contact page yourself.

Step 5. Keep proof and search again

Screenshot each screen and keep every email. The privacy policy does not give a separate time for a PeopleLooker opt out, so search again after a few days and once more a few weeks later. That timing is our suggestion. If related details still show, see the next section.

What PeopleLooker shows and where it gets data

Knowing what is in a report helps you spot every record your PeopleLooker opt out needs to cover. This comes from its home page, FAQ and privacy policy.

The FAQ says public records are collected through official government records such as mortgage deeds and court records. It says data is often updated regularly, but each provider differs in how much history it holds.

What the PeopleLooker opt out does and does not remove

• PeopleLooker search results. The FAQ says opting out removes your information from its people search results.
• Related details. The FAQ warns that related information may still appear if it cannot be conclusively linked to what you already opted out. You can opt out of that too.
• Disclosure to others. The privacy policy says it will not sell public information that has been opted out, but it reserves the right to disclose public information to third parties.
• Sister sites. The privacy policy does not say whether a PeopleLooker opt out reaches BeenVerified or any other sister site.
• Google. Nothing on the pages we opened says PeopleLooker contacts search engines.
• Public records. The FTC says opting out of people search sites does not delete public records. Your details could appear for sale again if those records change.

This is the honest picture: a PeopleLooker removal takes your record out of its search results, not out of every database.

PeopleLooker and BeenVerified: one owner, separate opt out pages

PeopleLooker’s privacy policy says The Lifetime Value Co. LLC owns and operates the site. The Lifetime Value Co. names nine brands on its own website: BeenVerified, Bumper, Ownerly, NumberGuru, ReversePhone, MoneyBot5000, PeopleLooker, NeighborWho and PeopleSmart. PeopleLooker’s privacy policy even sends readers to a BeenVerified page for its privacy request figures.

The California registry tells the same story. In the previous year’s registry file, one entry for BeenVerified and its subsidiaries and affiliates lists peoplelooker.com alongside beenverified.com, peoplesmart.com, neighborwho.com, ownerly.com, numberguru.com and other sites. That entry names a BeenVerified opt out page as its California privacy rights link. It also answers No to being regulated by the Fair Credit Reporting Act.

Both opt out pages use the same style of address, which suggests a shared system, but we could not open either one to confirm the screens match. So treat them as two jobs: do the PeopleLooker opt out here and the BeenVerified one there. Our BeenVerified opt out guide covers that side and the other sites in the same registry entry.

Your rights in California: DROP and the CCPA

The CCPA. The California Attorney General says you can ask a business to tell you what it holds, to delete personal information it collected from you, to correct it and to stop selling or sharing it. You can ask to know up to twice a year free of charge. Businesses must answer requests to know, delete and correct within 45 calendar days, or 90 in total if they tell you they need longer. Opt out requests must be handled as soon as feasibly possible and within 15 business days at most. You can also authorise someone else to file for you.

DROP. CalPrivacy’s Delete Request and Opt out Platform lets a California resident send one free deletion request to over 600 registered data brokers. You confirm residency through the California Identity Gateway. Registered brokers must now check DROP at least once every 45 days and CalPrivacy says a status update can take up to 90 days. A parent can file for a child and a family member can file for an elderly relative.

The limits. CalPrivacy says brokers may keep public records such as vehicle or real estate ownership or voting records and that information you gave a broker directly is not deleted through DROP. The Attorney General says publicly available information from government records falls outside the CCPA.

Is PeopleLooker on the registry? In the previous year’s registry file, peoplelooker.com sits inside the BeenVerified entry described above. The current file was too large for our reader to show in full, so check the CalPrivacy registry yourself. If the entry is there, a DROP request reaches the company behind PeopleLooker.

Other states. PeopleLooker’s privacy policy gives residents of Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah and Virginia rights to access, delete, opt out and correct. It offers an appeal in all of those states except Utah. If an appeal is turned down, it says you may be able to complain to your state Attorney General.

Agents and children. An authorised agent must email a letter signed by you or a valid power of attorney. The policy says its services are aimed at adults and that it deletes data it finds about anyone under 18.

How to clear the old Google result

Your PeopleLooker opt out changes the site, not Google. An old title, snippet or image can stay in Search for a while after the record has gone.

1. Refresh a result for a page that has changed. In Google’s Refresh outdated content tool, select Request refresh, enter the old PeopleLooker address on the Page tab and select Submit. Our guide to the Refresh outdated content tool shows each screen.
2. Use Results about you for a page that is still live. Add your name, phone numbers, home addresses and email, then open the To review tab, select the result to expand it and choose Request to remove. You can also search your name, select More next to a result, then Remove result, then It shows my personal info and I don’t want it there, then Contact Info. See how to use Google Results about you.
3. Look wider. Our guides to removing personal information from Google and removing your name from Google cover what is left.

Google lists four request statuses: In progress, Approved, Denied and Undone. It says there may be a delay between approval and the result leaving Search. It also says removing a result from Google does not mean the information is gone from the internet. That is why the step on PeopleLooker comes first.

If your listing comes back

The FTC tells people to check people search sites from time to time and send a new request when new information appears. The PeopleLooker FAQ adds that related information can still show if it cannot be linked to what you opted out.

• Check every three months. This timing is our suggestion. Search your name, phone and street.
• Opt out of new details. A new address or a married name can create a new record that needs its own PeopleLooker opt out.
• Check the sister sites. Search BeenVerified, PeopleSmart and NeighborWho at the same time.
• Keep proof. Save screenshots, emails and the details you used for each request.

If someone is using your record to find or threaten you, read our doxxing removal page first.

Can PeopleLooker be used for background checks?

PeopleLooker says it does not provide private investigator services or consumer reports and is not a consumer reporting agency. It says you may not use the site or its information to make decisions about employment, admission, consumer credit, insurance or tenant screening, or for any purpose that requires compliance with the Fair Credit Reporting Act.

Mistakes to avoid

• Stopping at PeopleLooker. One owner runs several sites and the policy does not say one PeopleLooker opt out covers them all.
• Guessing your details. The privacy policy says your details must match its database.
• Ignoring related records. The FAQ says linked details can still appear. Opt out of those too.
• Paying for something free. The FTC says you can opt out of people search sites on your own, one by one, for free.

A worked example

This is a made up example to show the steps. It is not a client case.

A pharmacist in Phoenix sees a PeopleLooker report with her photo, her street and her sister’s name. She notes the details and starts her PeopleLooker opt out from the footer link, screenshotting each screen. She keeps the screenshots and any email that arrives in one folder.

She then searches BeenVerified and PeopleSmart, finds herself on BeenVerified and opts out there too. A month later a related record with her old address shows on PeopleLooker, so she opts out of that one as well. Google still shows the old title, so she uses Refresh outdated content.

When it makes sense to get help

A single PeopleLooker opt out takes a few minutes. Help makes sense when your details sit on several sister sites, when a record is being used against you or when results for your name are hurting your work. That is what our personal reputation removal and data broker removal services handle. For similar paid report sites, see our guides to the Intelius opt out and the Spokeo opt out.

How Removal Lab works

1. Send the link. WhatsApp, email or the two field form. Two minutes, no long questionnaire.
2. Free policy check. A specialist reads it against the platform rules and tells you honestly whether it qualifies.
3. We build and file the case. The right policy, the right channel, the evidence attached. We handle the appeal too.
4. Pay only when it is gone. No upfront payment on qualifying cases. If the platform says no, you owe nothing.

What we will never do

• Promise a removal. The platform decides, not us.
• Post fake reviews or pay anyone to delete a review.
• Pressure, threaten or try to identify a reviewer.
• Charge an upfront fee on a case that does not qualify.

Frequently asked questions

How do I remove myself from PeopleLooker?

Use the Do Not Sell or Share My Personal Information link in the PeopleLooker footer, which leads to its opt out search page. Its privacy policy also accepts requests by email, online form, phone or post.

Is the PeopleLooker opt out free?

The FTC says you can opt out of people search sites on your own for free. Nothing on the PeopleLooker pages we opened mentions a fee for opting out.

Who owns PeopleLooker?

PeopleLooker’s privacy policy says the site is owned and operated by The Lifetime Value Co. LLC, acting through PeopleLooker LLC. The Lifetime Value Co. also lists BeenVerified among its brands.

Does the BeenVerified opt out remove me from PeopleLooker?

Neither site says so on the pages we could open. Run the PeopleLooker opt out and the BeenVerified opt out separately.

How long does the PeopleLooker opt out take?

The privacy policy does not give a time for opt outs. For verifiable privacy requests it aims to answer within 45 days, extendable to 90 with notice.

What is the PeopleLooker phone number?

The site lists 1 800 592 7153 as its toll free customer service number.

Why do I still see related details after opting out?

PeopleLooker’s FAQ says related information may still appear if it cannot be conclusively linked to what you opted out. You can opt out of that information too.

Can PeopleLooker still share my information after a PeopleLooker opt out?

Its privacy policy says it will not sell public information that has been opted out, but reserves the right to disclose public information to third parties.

Can landlords or employers use PeopleLooker?

No. PeopleLooker says it is not a consumer reporting agency and its information may not be used for employment, credit, insurance or tenant screening decisions.

Sources: PeopleLooker privacy policy, PeopleLooker FAQ, PeopleLooker contact page, PeopleLooker home page, PeopleLooker opt out page, which blocked our checker, The Lifetime Value Co., CalPrivacy registry file, previous year, CalPrivacy data broker registry, FTC on people search sites, CalPrivacy: DROP, CalPrivacy: personal information and data brokers, California Attorney General on the CCPA, Google: Results about you and Google: Refresh outdated content. Removal Lab does not work for PeopleLooker or BeenVerified. Every decision is made by the platform.