Written by the Removal Lab team.
Please read this first: Removal Lab wrote this guide to the best review removal companies
Removal Lab is one of the review removal companies compared below. We sell this service, so we are not neutral and we have a commercial interest in what you decide.
That is why this page does not rank anyone, does not score anyone and does not call Removal Lab the best. Every fact about a company comes from its own website or its public Trustpilot page, as we found them at the time of writing.
No company paid to be included or left out. None of the links on this page earn us a fee. Please weigh what you read with all of that in mind and check each company yourself before you sign anything.
Searching for the best review removal companies and finding lists that each crown a different winner? Removal Lab’s honest answer is that the right company for you is the one whose written terms fit your problem, so this page compares ten review removal companies on published facts instead of ranking them.
Many lists of the best review removal companies are written by a removal company or by someone who runs one. In two such lists we opened while writing this page, the publisher’s own company came first. In one of them, the only sign of that link was the author bio at the foot of the page.
You deserve better than that. Below you will find a checklist for judging any company, a table of facts you can check in a few minutes, the red flags to avoid and the cases where a lawyer or doing it yourself makes more sense. Where Removal Lab fits, we say so. Where it does not, we say that too.
The quick version: choosing among the best review removal companies
- Check whether the review breaks a rule of the platform it sits on. If it does not, no honest company can get it removed.
- Report it yourself first. Google, Trustpilot and Glassdoor all let you do that for free.
- If you hire help, compare written terms: when you pay, what counts as removed and what happens if it comes back.
- Walk away from anyone who promises a removal, claims an inside contact, offers fake reviews or wants to threaten the reviewer.
- For content that breaks no platform rule but may be unlawful, speak to a lawyer.
Why this page does not rank the best review removal companies
US law is clear on one point. The FTC rule on consumer reviews, 16 CFR 465.6, says a business must not misrepresent that a website it controls gives independent reviews or opinions about a category that includes its own products or services. The FTC’s own questions and answers on the rule go further. If a business says outright that its site is independent when it is not, a disclosure somewhere else on the page cannot cure that claim.
Removal Lab runs this site and sells review removal. So we make no claim to be independent. We give no scores, no stars and no number one. We give you the facts each company publishes about itself and a way to judge them against your own case.
How we chose the companies
For this review removal company comparison, we picked firms that come up often when people search for review removal services and in published lists of the best review removal companies. We added Minc Law as an example of a law firm and Reputation X as an example of a firm that works on search results rather than single reviews. We left out any fact we could not open on the company’s own site or on trustpilot.com.
How to judge the best review removal companies: a checklist
Whoever you look at, test them against these ten points. A good company will pass all of them without being asked twice.
- They name the rule. For each review they tell you which platform policy it breaks. Google says only reviews that violate its policies are eligible for removal.
- They never promise a removal. The platform decides. Google says it does not get involved in conflict between businesses and customers.
- They use official routes only. Report tools, appeals and legal requests that have a real basis.
- The terms are in writing before any work. Price per item, when you pay, any deposit, what counts as removed and what happens if the review returns.
- Payment is tied to the result, or there is at least a written refund rule you can read before you pay.
- They do not ask for your password. Nobody needs it to report a review.
- They never write reviews, pay reviewers or threaten anyone. All three can break the law or platform rules, as you will see below.
- You can find them. A real address, a company name and a way to complain.
- Their own feedback is public. Trustpilot, Google or similar, including the bad reviews and how the company replies.
- They tell you when not to hire them. A company that says yes to every case is guessing with your money.
For a longer version of these checks, read our guide on how to choose a review removal company.
Best review removal companies compared on published facts
Here are ten firms that often appear on lists of the best review removal companies, side by side. They are in alphabetical order, except Removal Lab, which sits last because we wrote this page. Every cell comes from the company’s own website or its trustpilot.com page at the time of writing. If a company does not publish a fact, the cell says so. Terms change, so open the company’s site before you rely on any of this.
The table is split in two so it reads on a phone. On a small screen you can swipe each table sideways.
Table 1: how each company charges
| Company | Pricing model as published | Prices published? | Refund or repeat removal terms as published |
|---|---|---|---|
| Defamation Defenders | A firm quote per link after a free review. Pay after removal on eligible cases, with no upfront fee. Cards, Zelle and payment plans for larger projects. | No. Its pricing article gives market ranges, not its own prices. | Money back if an agreed removal is not completed. If the same reviewer reposts a removed review within 30 days, it is handled at no extra cost. |
| Erase.com | You pay after a review is removed. No upfront fees or retainers. Free first assessment. | No. It says the price depends on the platform, the review and how complex the case is. | No charge if the removal is not delivered. No written refund or repeat removal terms on its review removal page. |
| Guaranteed Removals | A custom quote for each link. Payment is due only after each review is confirmed removed. No retainers, no minimum spend and no card needed for a quote. | No. | Lifetime cover on each removed URL. If the platform reinstates the review, it pursues removal again at no cost. If that fails, it refunds that review in full. New reviews and different URLs count as new cases. |
| Minc Law | A law firm. Hourly billing against an upfront retainer. No contingency fees on defamation cases. | Yes. Its pricing page gives a non litigation retainer of $3,500 to $4,500 in one section and $4,500 to $5,500 for one or two websites in another, with about $1,000 more per extra site. Litigation retainers start at $8,500. Named attorneys bill $295 to $600 an hour and paralegals $100 to $150. | No money back terms for hourly work and no promise of outcomes. Unused retainer is returned. |
| NetReputation | A tailored quote after a free analysis. | No. | None published. Its FAQ says removal is never certain and suggests pairing it with suppression. |
| Removify | You pay only for what is removed. Its Google page says it takes a small deposit before work begins. | No. It quotes after it has seen the review. | The deposit is fully refundable if the removal is unsuccessful. No other refund terms found. |
| Reputation X | Monthly retainers and one time projects. | Yes, as starting prices. Search results repair starts from $3k a month for one or two negative first page results, with $5k and $10k a month tiers. | No refund wording. A 45 day improvement promise applies to two Wikipedia packages only. |
| Reputation911 | Plans. Two plans each start from $500 with one time and monthly options: Remove and Restore, plus Suppress and Promote. A crisis plan is quoted case by case. | Starting prices only. | None published on the pages we read. Its review page says not every negative review can be removed. |
| Unreview | No upfront costs. You are invoiced only for successful removals, after it confirms the content is gone. Pricing is given after an assessment. | No. | Its homepage says no removal means no fee. No separate refund process described. |
| Removal Lab | Pay on results for removals. A written quote for each item. You pay only when the platform removes the content. No retainers, no contracts and no card to get a quote. Monitoring and suppression are separate monthly plans. | No. | Nothing to pay on a removal that does not happen. If a platform restores removed content, Removal Lab explains what happened and the options before any further work. No written refund policy is published. |
Table 2: platforms, offices, ratings and fit
| Company | Platforms named on its site | Offices published | Trustpilot at the time of writing | Good fit for |
|---|---|---|---|---|
| Defamation Defenders | Google, Glassdoor, Indeed, Trustpilot, Yelp, Facebook, Tripadvisor, BBB, Healthgrades, Airbnb, Amazon, Avvo, RateMDs and ZocDoc, plus court record and mugshot sites | Boulder, Colorado. It says it is not a law firm. | 3.5 from 93 reviews | Buyers who want a firm quote per link, written refund and repost terms and the option of a payment plan. |
| Erase.com | Google, Glassdoor, Indeed, Trustpilot, Healthgrades, RateMDs, Vitals, Avvo, Tripadvisor, Amazon, OpenTable, Expedia, Booking.com, YellowPages and Airbnb, with Yelp and BBB named in its text | Miami, Florida and Burlington, Ontario | 3.9 from 26 reviews | Businesses that want to pay after removal across many named platforms, plus news, court record or mugshot work from the same firm. |
| Guaranteed Removals | Google, Glassdoor, Indeed, BBB, Trustpilot and Yelp by name. It says it covers more than 100 platforms. | Burlington, Ontario and Miami, Florida. Same addresses as Erase.com and the same company name in the footer. | 2.4 from 66 reviews | Buyers who care most about written terms for what happens if a removed review comes back. |
| Minc Law | It says it works on nearly any website or platform. Practice areas include consumer review removal and internet content removal. | Cleveland, Ohio | 3.7 from 1 review on an unclaimed profile | Content that breaks no platform rule but may be unlawful, where a demand letter, lawsuit or court order may be needed. |
| NetReputation | No list of review removal platforms on its homepage. Services include content removal, suppression, review management and privacy opt outs. | Sarasota, Florida (head office), New York, London and Dubai | 4.8 from 405 reviews | Larger brands that want a long running campaign that mixes suppression, review management and monitoring. |
| Removify | Google reviews and search results, Glassdoor, Indeed, Trustpilot, Facebook, Tripadvisor, OpenTable, RateMDs and Vitals, plus review monitoring | Tempe, Arizona | No rating shown. Trustpilot says this profile has been removed | Businesses that want to pay on success and also want review monitoring from the same provider. |
| Reputation X | Google search results, Wikipedia, knowledge panels and AI answers. Review removal is not named as a service. | Austin, Texas | 4.0 from 3 reviews | People and brands whose problem is page one of Google, Wikipedia or AI answers rather than single reviews, with budget for a monthly retainer. |
| Reputation911 | Google by name. Other platforms are described only as major online platforms. | Westborough, Massachusetts | No reviews on an unclaimed profile | People or businesses that want removal requests, suppression and privacy work in one plan with a published starting price. |
| Unreview | Google, Facebook, Trustpilot, Glassdoor, Airbnb, Indeed, BBB, Booking.com, Tripadvisor, Foursquare and OpenTable. Several entries in its platform menu do not link to a page of their own. | St. Louis | No profile found | Businesses that want to pay on removal for Google and a short list of major platforms. |
| Removal Lab | Google, Yelp, Trustpilot, Facebook, Instagram, TikTok, X, Reddit, Glassdoor, Indeed, Tripadvisor and BBB, plus news articles and complaint sites | Toronto and New York | No profile found | Businesses and people with a review or post that may break a platform rule, who want a free policy check first and to pay only after removal. |
A note on Trustpilot numbers. They move every week. Trustpilot’s country sites sometimes showed slightly different figures for the same company, so we used trustpilot.com for every row. A small count tells you little either way. Read the newest reviews and see whether the company replies to the bad ones.
What the table tells you
- Most companies do not publish prices. Of the ten, only Minc Law, Reputation X and Reputation911 publish figures. Removal Lab does not publish a price list either. Our guide to review removal cost explains why and what the pricing models mean for you.
- Paying after removal is common. Defamation Defenders on eligible cases, Erase.com, Guaranteed Removals, Removify with a refundable deposit, Unreview and Removal Lab all say you pay once the content is gone.
- Terms for returning reviews differ a lot, even among the best review removal companies. Some put repeat removal and refund rules in writing. Others publish nothing on it. Ask before you sign.
- Two brands share one company. Erase.com and Guaranteed Removals list the same two office addresses and the same company name in their footers. If you get quotes from both, you are not comparing two separate firms.
- Not every firm on a list of the best review removal companies does review removal. Reputation X and NetReputation lead with search results and long campaigns. Minc Law is a law firm. The best review removal service for a fake Google review may be the wrong choice for a news article.
How review removal companies work
Here is the part many sales pages skip. No review removal company can delete a review. Only the platform can, or the website owner, or a court order that the platform follows. What the best review removal companies do is build a better case than you might have time to build yourself.
- Read the review against the rules. Each platform publishes its own policy. A review that breaks none of them will stay up.
- Gather evidence. Booking records, screenshots, signs that the reviewer was never a customer or works for a rival.
- Report it through the official tool. On Google this is the Reviews Management Tool. Google says review evaluation typically takes several days.
- Appeal once. If Google finds no breach, you can send a one time appeal and select up to 10 reviews in it.
- Escalate through a legal route only if the content may be unlawful and a lawyer agrees there is a real basis.
Platforms are firm that money does not come into it. Glassdoor says employers cannot pay to have reviews removed. It also warns that some services charge for things like flagging a review, which anyone can do for free from their own account.
For Google specifically, see our Google review removal service and the free guide on how to remove a Google review.
What review removal companies can legally do
Hiring help to report reviews that break platform rules is a normal service. Even the best review removal companies work inside the same laws. The law cares about the method. This is general information, not legal advice.
| Allowed | Not allowed, with the source |
|---|---|
| Report reviews that break a platform’s rules through its official tools | Writing, creating or selling fake reviews, or buying them when you knew or should have known they were fake. 16 CFR 465.2 |
| Help you gather evidence and write a clear report or appeal | Offering money, discounts or free services in exchange for removing a negative review. Google Maps content policy |
| Ask a website owner to take content down | Using unfounded legal threats, physical threats, intimidation or knowingly false public accusations to stop or remove a review. 16 CFR 465.7 |
| Send a legal demand through a lawyer where there is a real legal basis | Running a site that claims to give independent reviews of a category that includes your own business. 16 CFR 465.6 |
| Help you write a calm public reply to the review | In the UK, offering services to traders that help with fake reviews or misleading review publication. UK DMCC Act, Schedule 20, paragraph 13 |
The FTC says its rule lets it seek civil penalties against knowing violators. Its questions and answers also make a fair point: a business may threaten legal action if it has a legitimate basis. The problem is a threat with no evidence behind it, made to scare a reviewer into silence.
Red flags when you compare review removal companies
- A promise of removal. Nobody but the platform can make that call. See what we cannot remove for the honest limits.
- An inside contact. Google warns about people or companies claiming to be Google support or Google employees.
- An offer to pay the platform. Google says it does not charge for a Business Profile. Glassdoor says employers cannot pay to have reviews removed.
- Charging only to flag. You can flag for free. Pay for real work, not a button press.
- An offer to post positive reviews to bury the bad ones. Writing fake reviews is banned under 16 CFR 465.2. Google policy bans paid reviews.
- A plan to contact, threaten or pay the reviewer. Threats can break 16 CFR 465.7. Paying for removal breaks Google policy.
- Bad reviews followed by an offer to remove them for money. That is extortion. Google says do not engage with or pay the people behind it. It asks you to report it with screenshots.
- Upfront payment with no written refund rule. If the platform says no, your money is gone.
- A list of the best review removal companies that puts its own firm first without telling you who wrote it.
- A request for your account password.
Questions to ask before you sign
Send these by email so the answers are in writing. The best review removal companies will answer every one without fuss.
- Which rule does each review break, in plain words?
- Which route will you use: the report tool, an appeal or a legal request?
- What is the price per item? When exactly do I pay?
- Is there a deposit? Is it refundable?
- What counts as removed? How long must it stay down before I pay?
- What happens if the review comes back or the same person posts again?
- Will you ever contact the reviewer, post reviews or pay anyone?
- Do you need my password?
- Which company is behind the brand? Where is it based?
- Can I read your full terms before I pay anything?
If an answer is vague, ask again. If it stays vague, move on.
When a lawyer is the better choice
Some content breaks no platform rule but may still be unlawful, such as a false statement of fact that harms you. A policy report is the wrong tool for that. Platforms and Google often want a legal notice or a court ruling before they act.
Google’s defamation guidance explains why. It says it is not well placed to decide whether claims are true or false, because it cannot call witnesses or take sworn evidence. It will take a court ruling in your favour into account. When it approves a request, it restricts the content only in the country where it is found defamatory. The page itself stays on the original site.
Even the best review removal companies cannot get you a court order. That is work for a law firm such as Minc Law. It publishes its costs: hourly billing against a retainer, a litigation retainer from $8,500 and no contingency fees on defamation cases. A lawyer makes sense when you need a court order, when the site has no report process at all or when the claims are serious and plainly false.
Read our page on defamation removal to see where the line usually sits.
When to do it yourself
You do not always need any of the best review removal companies. Reporting a review is free on every major platform we checked. If you have one review and you can name the rule it breaks, try it yourself first.
On Google, open the Reviews Management Tool, select your business, choose to report a new review for removal, click Report next to the review, pick a reason and submit. If the result is no policy violation, you can send a one time appeal.
Our free guides walk you through it step by step:
- How to remove a Google review
- How to remove a Trustpilot review
- How to delete a Facebook review
- All our removal guides
Not sure which rule applies? Try the free review check. Hire help when there are many reviews, when your own report failed or when you would rather spend the time on your business.
Where Removal Lab fits and where it does not
Removal Lab only wants a place on your shortlist of the best review removal companies when it actually fits your case. Here is the honest version.
Removal Lab is a good fit when
- You have a review or post that may break the platform’s own rules, such as a fake or spam review.
- You want a free, confidential case review before you spend anything. A specialist reads the content against the platform rules and replies within one business day.
- You want to pay only when the platform removes the content. There is no upfront payment on qualifying cases.
- Your reviews sit on more than one platform, such as Google, Trustpilot, Yelp or Glassdoor.
- You want a firm that will never post fake reviews, pay anyone to delete content or threaten a reviewer.
Removal Lab is not the right fit when
- The review is genuine and breaks no rule. No honest company can remove it. Read what we cannot remove and how to respond to a negative Google review instead.
- You need a court order or a lawsuit. A law firm is the closer match.
- Your main problem is page one of Google, Wikipedia or AI answers. Firms that focus on that work, such as Reputation X, publish monthly prices for it. Removal Lab offers suppression as a monthly plan, but always checks removal first. See how we suppress negative search results.
- You want a published price list before you talk to anyone. Removal Lab does not publish one. Minc Law, Reputation X and Reputation911 publish figures.
- You want to read other clients’ views on Trustpilot first. We could not find a Removal Lab profile there at the time of writing.
Removal Lab does not work for any platform and cannot promise a removal. Our pricing page sets out how a quote works.
Example: comparing two quotes
This is a made up example to show the steps. It is not a client case.
Quotes from the best review removal companies can look alike until you read the terms. A dental clinic in Toronto has three one star Google reviews posted on the same night. None of the names match a patient record. The owner gets two quotes.
- Quote A asks for a fee per review before any work starts. It promises removal in seven days. It does not name a policy. There is no refund rule.
- Quote B names the Google policy each review may break and lists the evidence it needs. It charges per review only after removal. It says in writing that the platform decides.
- The owner runs both through the checklist above. Quote A fails on points one, two and five. Quote B passes.
- Before signing either, she reports the reviews herself through the Reviews Management Tool. It costs nothing and she keeps the appeal for later.
The lesson is simple. The cheapest looking quote is often the one where you carry all the risk.
What we will never do
- Promise a removal. The platform decides, not us.
- Post fake reviews or pay anyone to delete a review.
- Pressure, threaten or try to identify a reviewer.
- Charge an upfront fee on a case that does not qualify.
Comparing the best review removal companies for your case?
Send the link for a free confidential case review. A specialist replies within one business day. If it does not break a rule, we will tell you.
Prefer to start now? Request a free case review.
Frequently asked questions
Who are the best review removal companies?
No independent body ranks them. Removal Lab is one of the companies, so we do not name a winner. The best review removal company for you names the rule each review breaks and charges only after removal or puts its refund terms in writing.
Can a review removal company promise to remove a review?
No. Only the platform decides. Google says only reviews that violate its policies are eligible for removal, so a company that promises removal is promising something it does not control.
How much do the best review removal companies charge?
Most do not publish prices. Of the ten companies on this page, only Minc Law, Reputation X and Reputation911 publish figures. Paying only after removal is common among the specialist firms.
Is it legal to hire a review removal company?
Hiring help to report reviews that break platform rules through official channels is a normal service. What the FTC rule bans is the method: fake reviews, unfounded legal threats and intimidation. In the UK, services that help with fake or misleading reviews are banned too.
Are lists of the best review removal companies independent?
Often not, because many are published by a removal company or its founder. The FTC rule bans presenting a company controlled site as independent, so check who wrote the list before you trust its order.
Should I report a review myself before hiring anyone?
Yes, if you can name the rule it breaks. Reporting is free on Google, Trustpilot and Glassdoor. On Google you can also send a one time appeal for up to 10 reviews.
Does Removal Lab charge if a review is not removed?
No. On removal cases you pay only when the platform removes the content. The case review is free and there is no upfront payment on qualifying cases.
Sources: FTC rule 16 CFR 465.6, company controlled review websites, 16 CFR 465.2, fake reviews, 16 CFR 465.7, review suppression, FTC questions and answers on the reviews rule, FTC announcement of the final rule, Google Business Profile Help on removing reviews, Google Maps user contributed content policy, Google guidance on review extortion, Google guidance on Business Profile scams, Google defamation overview, Trustpilot guidelines for businesses, Glassdoor on when content is removed and UK Digital Markets, Competition and Consumers Act, Schedule 20. Removal Lab does not work for any platform. Every decision is made by the platform.